Delivering Positive Online & Superb In-Store Experiences to Increase Repeat Business – Part 1

Thanks for shopping

Online sales in lifestyle and fashion brands may be soaring, but retailers have to balance the risk of pushing customers away through the excessive or inappropriate use of their personal data while trying to engage.  The “tyranny of the algorithm” is how one senior retail executive described it.  As retailers pour money into developing online and digital marketing techniques, the basic concepts of great customer service and the importance of delivering a positive and memorable in-store experience should not be forgotten. Taking Advantage of Your…

Boosting customer experience in-store and online

RBTE 2016 strap

A raft of new possibilities at RBTE – see us on stand No 556. It’s that time of year again! Retail Business Technology Expo, the top UK retail technology event opens this week at Olympia, offering you the best chance to get close to some of the latest tech developments and we are gearing up to showcase a range of new features and releases. Our focus is very firmly on how we can help lifestyle, department store and fashion brands like you improve the customer experience…

This year’s roundup from Futura

Christmas Shopping

– Tina Royall reviews how customer feedback has helped to shape EPOS developments It’s been an exciting year for Futura as more and more retail brands use our EPOS and inventory control systems to support their growing businesses. New clients include Saltrock, a north Devon lifestyle brand; Santoro, a global retailer of design-led gifts and apparel; Steel and Jelly, a contemporary menswear brand; and Max 99p, one of the UK’s newest fixed-price retailers. Our long-standing client, Cath Kidston, has expanded into Japan using Futura4POS to consolidate its…

Futura4POS eases international expansion for Cath Kidston

Futura4POS

Breaking into lucrative international markets, especially the Far East and China, is an obvious next step for many UK-based fashion and lifestyle brands where rising incomes and with it the desire for western goods appears unstoppable at the moment. But although it is a very desirable goal, it is not without its challenges. Different currencies and payment systems, cultures and languages are just a few of the things to consider as part of your expansion strategies.A suitable EPOS environment that allows central deployment and updates…

Global expansion – why Cath Kidston is using Futura in Shanghai

The shopping experience should be “as enjoyable and easy as possible” according to Mike Padfield, IT Director for Cath Kidston. Designed specifically for high street retailers that want to expand and trade internationally, our new enterprise level EPOS solution guarantees full stock visibility across the entire estate and continuity of trading – even if network errors or server interruptions are experienced. It’s also hardware and database independent, running on both Windows and Linux. So, when Cath Kidston opened a two storey store in Shanghai’s most…

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