Omni-channel – latest buzz word or fundamental necessity?

Couple Shopping On-line

Multi-channel has seen a huge step change in retailing and it’s one most retailers have more or less embraced. It’s a term we’ve all gotten used to and a strategy that continues to challenge everyone. For customers, it means enjoying a better experience with more choice and convenience in how they interact with your brand and purchase products, without the restrictions of high street opening hours or different time zones. For Retailers it means benefiting from far greater reach than would otherwise be possible, without…

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