Christmas Preparations – Promotions that hit the mark and monitoring till behaviour
With Black Friday fast approaching and the Christmas season already underway, now is the time you should be finalising Promotions and Discounts for the festive season. You should also be thinking about till security. Promotions and Discounts Your Futura software includes multiple screens where promotions and discounts can be created, all with a wide range of options. But which screen you use will depend on the type of promotion or discount you plan to run and whether these are applied automatically or manually at the…
Ready for Christmas? – 9 tricks for POS performance
Post first published on The Retail Bulletin here. The busiest time of year for most retailers is upon us once again and with sales during the festive period accounting for a considerable proportion of annual revenues your preparations for merchandising, shop displays, and festive marketing should be well underway. Optimising performance at the till is also crucial and there are a number of areas to think about as the big shopping events of Black Friday and Christmas approach. Here are 9 tricks to get you…
Making Till Receipts Work Harder
How often do you think about the humble till receipt? It is, of course, an essential record of each transaction and if a customer needs to return something they need to hang on to it. But in the run-up to the festive season you might be thinking about how you can turn your till receipts into promotional tools, or at the very least make them work harder. Perhaps you want to change or modify the text printed on your receipts. Maybe add a Christmas greeting,…
Improving your merchandising ensuring customer loyalty
By Tina Royall, Marketing Director at Futura Retail Solutions Retail can be a fine balance between limiting how much capital is tied up in stock and ensuring customers aren’t disappointed when items aren’t available. For lifestyle and fashion brands this can be especially challenging with changing trends, seasonal variations and even geographic differences to think about. So the ability to plan your inventory accurately, achieve the right balance between different product categories, sizes and colours, while maximising sell-through and minimising any losses from discounting or…
How to Choose the Right POS System for Your Retail Business
What to consider when choosing an EPoS system 1. Meeting the daily demands of your customers One of the most important business decisions a retailer will ever make is the POS system they use. In fact, today’s competitive market demands a system that meets the daily demands of your customer even during the busiest days of the year. Studies have shown that customers who experience a smooth payment process are more likely to use that retailer again. Whether the shopper is returning an unwanted gift…