Delivering Positive Online & Superb In-Store Experiences to Increase Repeat Business – Part 1
Online sales in lifestyle and fashion brands may be soaring, but retailers have to balance the risk of pushing customers away through the excessive or inappropriate use of their personal data while trying to engage. The “tyranny of the algorithm” is how one senior retail executive described it. As retailers pour money into developing online and digital marketing techniques, the basic concepts of great customer service and the importance of delivering a positive and memorable in-store experience should not be forgotten. Taking Advantage of Your…