Delivering Positive Online & Superb In-Store Experiences to Increase Repeat Business – Part 2

Staff training at the till

In our previous post “Delivering Positive Online & Superb In-Store Experiences to Increase Repeat Business – Part 1” we discussed: Taking advantage of your customer is bad for business Championing customers service with your in-store experience The correct stock in the right place at the right time Part 2 continues with information on empowering staff and making the experience more personal. Intuitive Systems Empower Staff to Focus on What Matters In-store, customers also expect accurate information about product availability.  But the retail industry has a…

Delivering Positive Online & Superb In-Store Experiences to Increase Repeat Business – Part 1

Thanks for shopping

Online sales in lifestyle and fashion brands may be soaring, but retailers have to balance the risk of pushing customers away through the excessive or inappropriate use of their personal data while trying to engage.  The “tyranny of the algorithm” is how one senior retail executive described it.  As retailers pour money into developing online and digital marketing techniques, the basic concepts of great customer service and the importance of delivering a positive and memorable in-store experience should not be forgotten. Taking Advantage of Your…

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