Improving your merchandising ensuring customer loyalty
By Tina Royall, Marketing Director at Futura Retail Solutions Retail can be a fine balance between limiting how much capital is tied up in stock and ensuring customers aren’t disappointed when items aren’t available. For lifestyle and fashion brands this can be especially challenging with changing trends, seasonal variations and even geographic differences to think about. So the ability to plan your inventory accurately, achieve the right balance between different product categories, sizes and colours, while maximising sell-through and minimising any losses from discounting or…