The Cross Channel Experience

Crew Clothing - Successful Onmi-channel Retailer

This month, Internet Retail Magazine has published a special supplement focusing on the Omni-Channel retail experience.   Futura were proud to feature as one of the contributors in the supplement looking at the ways technology should support what the customer expects from today’s retailer when it comes to ‘knowing’ their clients and delivering a seamless service across channels.   Giftcards, Customer Loyalty, Stock management; all issues that are heavily dependent on having the right retail software solution both in store and on-line. Other topics focused on include…

How great is your customer service?

Customer Service

Customer service is a major factor in shaping an individual’s shopping experience — when it’s good, it contributes in no small way to continuing loyalty. And it’s one of the elements that defines your brand. But, unless asked, few customers will stop to think about good service. It’s only when it goes wrong that it gets their full attention. And, you’ll either hear about it quickly or lose them as customers. Only occasionally will you get the opportunity to turn the situation around. So – good…

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