Are you getting the most from your customer data?

Recent stories in the press like Glynn Davis’s article discussing evolving skill-sets in interpreting and analysing  customer data in Retail Bulletin, highlight a real issue. He argues that more emphasis should be placed on mathematics and data in the retail marketing role, if retailers are to make sense of, and profit from, the sheer breadth and volume of customer data now at their fingertips. As he explains, “not only have the volumes of data increased, but the variety has also grown massively – now taking…

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