Lifestyle fashion retailer Saltrock expands with Futura
While the economy might be looking brighter, fashion retailers still have to be on the ball to ensure both their stores and websites perform to the max. Futura’s new Web Services can help by integrating the latest technologies to give a single view of real time inventory, with sales and management information all in one place, cutting waste and duplication. North Devon-based lifestyle brand Saltrock, which set out selling T-shirts with surfing motifs, has just gone live with Futura’s EPOS and head office retail management…
WHAT’S NEW FROM FUTURA in 2015? – an update from Futura’s recent User Group Forum
What did you miss? Well, in addition to exciting new features to standard Futura ERS, Futura’s new POS solution was unveiled in Reading last month to leading lifestyle retailers at our UK user forum. Database and operating system independent, Futura4POS works seamlessly with Futura’s Enterprise Retail System, but is equally at home with other standard ERP platforms such as SAP. Using an entirely modern, Java based, IT architecture, Futura4POS delivers what progressive lifestyle and fashion retailers need, especially brands looking to expand and trade internationally. A…
Creating a virtual shop window
E-commerce and the multitude of online channels now available present a real opportunity for ambitious retailers. For smaller retailers particularly it’s an obvious way to extend your footprint without opening new stores and will even put your products in front of a global marketplace. With more and more consumers searching out products on-line, it’s a great way of levelling the playing field and giving you the chance to win more consumers. Delivering sales across multiple channels might look complex, but, with e-commerce platforms like Channel…
Are you getting the most from your customer data?
Recent stories in the press like Glynn Davis’s article discussing evolving skill-sets in interpreting and analysing customer data in Retail Bulletin, highlight a real issue. He argues that more emphasis should be placed on mathematics and data in the retail marketing role, if retailers are to make sense of, and profit from, the sheer breadth and volume of customer data now at their fingertips. As he explains, “not only have the volumes of data increased, but the variety has also grown massively – now taking…
Omni-channel – latest buzz word or fundamental necessity?
Multi-channel has seen a huge step change in retailing and it’s one most retailers have more or less embraced. It’s a term we’ve all gotten used to and a strategy that continues to challenge everyone. For customers, it means enjoying a better experience with more choice and convenience in how they interact with your brand and purchase products, without the restrictions of high street opening hours or different time zones. For Retailers it means benefiting from far greater reach than would otherwise be possible, without…