Are you getting the most from your customer data?

Recent stories in the press like Glynn Davis’s article discussing evolving skill-sets in interpreting and analysing  customer data in Retail Bulletin, highlight a real issue. He argues that more emphasis should be placed on mathematics and data in the retail marketing role, if retailers are to make sense of, and profit from, the sheer breadth and volume of customer data now at their fingertips. As he explains, “not only have the volumes of data increased, but the variety has also grown massively – now taking…

EDI – the secret to supply chain control

Ecommerce

Retail systems specialists Futura explain why EDI is the next big thing for mid-tier retailers. Successful retail operations depend on strong supply chain control. This is especially important for lifestyle and fashion retailers, where the agility to respond rapidly to seasonal demands and changing styles is critical.  But with more channels and more products, an increasingly switched on consumer and a truly global supply base, it gets more and more complex. Manual systems simply can’t keep up which is why we believe electronic data interchange (EDI)…

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