Our flexible customer loyalty solution helps retailers manage the entire customer journey, run targeted marketing campaigns, and reward customers across both in-store and digital cross-channel engagement points to increase revenue and retention.
In today’s competitive landscape, simply having a points card is not enough. Squirrel Loyalty gives retailers the tools they need to build a successful loyalty strategy, combining rewards, communication, and customer insights in one unified retail loyalty platform.
Our customer loyalty solutions allow you to move beyond basic transactions to a sophisticated retention strategy. By utilising marketing automation to manage communication channels, you can understand customer behaviour more deeply and deliver timely offers that keep customers coming back.
Give your customers a compelling reason to shop with you again and again. Our loyalty solution is a powerful tool for identifying, rewarding and communicating with your best customers. By offering flexible rewards, seamless digital-wallet integration and targeted promotions, you can build a dedicated community around your brand and increase customer lifetime value.
Offer your customers total flexibilty with either a sleek physical card or a branded digital loyalty
card. Our loyalty software allows customers to add their membership directly to Apple Wallet or Google Wallet, making sure your brand is always in their pocket.
You’re in full control of how points are earned through the platform: configure fixed-rate points
(for example £1 = 1 point), category-based earning or short-term campaigns like
double-point weekends and birthday bonuses.
Configure rewards and promotional campaigns to differentiate your brand with tailored offers that also support your specific inventory goals.
Manage loyalty across the entire customer journey by communicating through multiple communication channels, including SMS, email, push notifications, and smart receipts. Deliver relevant offers based on shopping behaviour and specific campaign rules.
With geo-fencing, you can even trigger tailored offers at every touchpoint, such as when a customer is near your physical store.
Capture customer details at the point of sale as part of the checkout flow,
enabling instant enrolment, real-time earning and immediate redemption.
Squirrel Loyalty integrates with your wider retail ecosystem, including POS, ecommerce, CRM, and digital engagement platforms, helping retailers deliver a more connected customer experience across multiple touchpoints.
Use detailed customer insights and measurement tools to understand loyalty performance. Monitor key metrics such as retention rates, redemption behaviour, and the spending patterns of loyalty vs. non-loyalty customers.
These insights allow you to measure the success of your marketing execution and identify opportunities to boost revenue.
Implementing a robust retail loyalty solution delivers measurable business outcomes:
Enhanced Customer Engagement
Increase retention and satisfaction with your personalised loyalty program.
Increased Sales Opportunities
Deliver targeted promotions, vouchers, and rewards to customers directly on their phones.
Drive higher spending with special rewards in promotional periods.
Analytics & Insights
Track key performance metrics (e.g., sales, redemption rates, engagement levels) to make data-driven decisions.
Data Security & Privacy
Protect sensitive customer and transaction data with secure encryption and compliance-ready systems.
Omni-Channel Compatibility
Squirrel works seamlessly in store and online to deliver a unified customer experience.
From initial enrolment at the point of sale to ongoing engagement through rewards and campaigns, Squirrel supports the entire customer journey and the full rewards lifecycle:
Ditch plastic cards and switch to digital loyalty cards with Peak Engage! Customers can download their membership card directly into their Apple or Google Wallet.
Features
Our retail loyalty platform also supports a coupon-based system. This allows for the real-time issuance and redemption of digital coupons at checkout.
Configure your marketing campaigns to:
Implementing a retail loyalty solution brings powerful measurement benefits, giving you the insights you need to optimise cross-channel engagement:
With real-time analytics actionable data, our reporting ensures you make informed decisions that enhance customer loyalty and increase revenue.
Don’t wait to take your retail operations to the next level. Contact us today to discover how Futura can provide the support and solutions you need to thrive.
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