CRM

If you want to deliver effective, well targeted marketing campaigns and promotions, you need to track and record customer interactions at every opportunity. With Futura, its simple and fast to capture customer information across all your channels at every visit, with address management, transaction details, preferences even frequency — so you can build a complete picture.

Live profiles at the till will help staff provide a more individual and personal service to returning customers. Moreover accurate centralised data makes it easy to analyse activity, segment your data and create personalised promotions.

Customer profiling is easy; you can evaluate multiple criteria including account type, purchase history, sales values, age, location and a host of other criteria to build targeted promotions as well as till based offerings.  It’s straightforward to track preferences and build mailing groups and then export the data for individual campaigns, or promotions, using post or email. And it’s easy to monitor subsequent performance to understand response rates and profitability.

And with seamless integration to Futura4Loyalty, our points-based reward solution, you can add further flexibility and scope to your CRM mix.

Key Functionality:

• Address Capture in Store and On-line
• Address list export for targeted mailings
• Set promotions by customer type
• Profile customers based on sales history and other data