Loyalty

Boost Your Sales and Customer Loyalty

Loyalty that’s right for your customers

Enhance customer engagement, strengthen your brand, and drive sales with the Squirrel Loyalty Program.

This flexible and scalable system rewards your customers with points or coupons, keeping them coming back for more.

Customisable to suit your business, Squirrel can offer a physical card or customers can add your branded digital loyalty card to their Apple Wallet or Google Wallet.

Run targeted campaigns and keep customers informed through receipts, email, SMS or push notifications direct to their phones.

Core Loyalty Features

Give your customers a compelling reason to shop with you again and again. Our loyalty solution is a powerful tool for identifying, rewarding and communicating with your best customers. By offering flexible rewards, seamless digital-wallet integration and targeted promotions, you can build a dedicated community around your brand and increase customer lifetime value.

Digital & Physical Cards

Offer your customers either a sleek physical card or a branded digital loyalty
card they can add directly to their Apple Wallet or Google Wallet.

Digital Loyalty card

Flexible Rewards Engine

You’re in full control of how points are earned: configure fixed-rate points
(for example £1 = 1 point), category-based earning or short-term campaigns like
double-point weekends and birthday bonuses.

Digital Engagement

The digital loyalty card displays real-time points balance and allows you to send
push-notifications or geo-fenced offers—such as a promotion when a customer is
near your store.

Seamless POS Integration

Capture customer details at the point of sale as part of the checkout flow,
enabling instant enrolment, real-time earning and immediate redemption.

Powerful Reporting & Analytics

Monitor key metrics such as retention rate, redemption behaviour and spend
patterns of loyalty vs non-loyalty customers. Use these insights to shape
campaigns and drive growth.

Morleys rewards

Benefits for Your Business

Enhanced Customer Engagement
Increase retention and satisfaction with your personalised loyalty program.

Increased Sales Opportunities
Deliver targeted promotions, vouchers, and rewards to customers directly on their phones.

Drive higher spending with special rewards in promotional periods.

Analytics & Insights
Track key performance metrics (e.g., sales, redemption rates, engagement levels) to make data-driven decisions.

Data Security & Privacy
Protect sensitive customer and transaction data with secure encryption and compliance-ready systems.

Omni-Channel Compatibility
Squirrel works seamlessly in store and online to deliver a unified customer experience.

 

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How does it work?

Simple Customer Data Capture at the Point of Sale.

Our intuitive customer capture screen at the POS, effortlessly collects customer details allowing them to start earning rewards immediately!

Real-Time Rewards with Squirrel Loyalty

With Squirrel Loyalty, customers can earn and redeem points instantly! You control the rewards with total flexibility.

  • Fixed rate points: (e.g. £1 spent = 1 point).
  • Category-based rewards: (e.g. Beauty products earn 3 points per pound, clothing earns 2 points)
  • Targeted promotions: (e.g. Double points weekends, birthday bonuses).

The flexibility of Squirrel Loyalty ensures you can tailor rewards to align with your business goals while keeping customers engaged and returning for more.

loyalty card in digital wallet

Enhance Engagement with Peak Engage Digital Cards

Ditch plastic cards and switch to digital loyalty cards with Peak Engage! Customers can download their membership card directly into their Apple or Google Wallet.

Features

  • Customers receive their digital card via SMS, QR code, or email link.
  • The digital card allows them to see loyalty points balance in real time, view receipts, and receive personalised promotions.
  • Receive push notifications on exclusive promotions.
  • Send targeted offers when customers enter a specific area near your store using geo-fencing.  (e.g., 10% off in-store today!).
Happy shop assistant making sale

Flexible Coupon-Based Loyalty System

Looking for an alternative to points?

Our coupon-based loyalty system allows real-time issuance and redemption of digital coupons at checkout. Configure promotional offers to:

  • Reward repeat purchases.
  • Offer discounts for specific products or categories.
  • Create personalised coupon incentives based on shopping behaviour.

 

Reporting screens

Loyalty Reporting That Drives Real Business Results!

Implementing a loyalty program brings powerful reporting benefits, giving you the insights needed to optimise customer engagement and drive sales growth:

  • Customer Retention Tracking – Identify repeat customers and high-value members.
  • Sales & Revenue Insights – Compare spending behaviour of loyalty vs. non-loyalty customers.
  • Campaign Performance Analysis – Measure the success of promotions like double points events.
  • Customer Lifetime Value (CLV) Reports – Understand long-term revenue impact from loyalty members.

With real-time analytics and actionable data, our loyalty reporting ensures you make informed decisions that enhance customer loyalty and increase sales.

Check out other Futura features

Ready to grow your business?

Don’t wait to take your retail operations to the next level.  Contact us today to discover how Futura can provide the support and solutions you need to thrive.

📞 Call us now  on 01189 841925
🔗 Click below and one of our experts will get in touch.