Gift card Fulfilment
Sell Gift Cards Online. Fulfil Digital and Physical Cards with Ease.
Make gift cards a powerful, friction-free part of your retail strategy – from instant E-Gift Card delivery to managing physical gift card orders sold online.
Futura’s Gift Card Fulfilment capability brings digital and physical gift cards into a single workflow, allowing retailers to sell online and manage fulfilment from one screen.
Every order is captured centrally, giving your team full visibility and control from online sale through to fulfilment and in-store redemption.
Gift cards drive upfront revenue, repeat visits, and incremental spend – this solution makes them easy to sell, fulfil, and manage at scale.
A joined-up online and in-store gifting experience
With Futura, customers can purchase gift cards online and redeem them in store – whether they receive a digital gift card by email or a physical card by post.
Behind the scenes, every transaction is captured and managed centrally, on one screen, ensuring your team always has visibility and control.
Creating a single, joined-up gifting experience across online and in-store channels.
The result is a simpler, more profitable approach to selling and managing gift cards.
How it works
When an E-Gift Card is purchased online:
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The sale is captured within Futura
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A personalised email is sent with a gift message and scannable barcode
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The gift card is available for in-store redemption
When a physical gift card is sold online:
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The order appears in the same fulfilment view
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Staff assign value, prepare dispatch, and mark the order as fulfilled
🎯 One workflow for both digital and physical gift cards – no separate screens or spreadsheets.
How Retailers use Gift Card Fulfilment in practice
Gift Card Fulfilment supports a range of real-world retail scenarios — from last-minute gifting to omnichannel journeys that connect online sales with in-store redemption and fulfilment.
Last-minute gifting & seasonal peaks
Enable customers to purchase E-Gift Cards online for instant delivery - ideal for peak trading periods, promotions, and last-minute purchases without adding pressure on store teams.
Buy online, redeem in store
Allow customers to purchase gift cards online and redeem them seamlessly in store, creating a smooth, joined-up experience across channels.
Sell physical gift cards online
Manage physical gift card orders sold online from the same fulfilment screen - assign value, manage dispatch, and fulfilment status.
Customer service & issue resolution
Quickly resolve common customer queries by editing email details, resending E-Gift Cards, and tracking fulfilment status - all from one central view.
Key benefits for your business
> Increase revenue with minimal effort
Sell Gift Cards online without adding operational complexity or ongoing admin.
> Deliver a professional customer experience
Instant delivery, personalised emails, and seamless in-store redemption build trust in your brand.
> Reduce customer service workload
Quick resend and correction tools mean fewer support calls and faster resolutions.
> Maintain in-store control
Gift cards are redeemed through your Futura EPOS
> Scale with confidence
Support both E-Gift Cards and physical gift cards sold online from a single system.
Ready to get started?
Gift Card Fulfilment is available as part of Futura’s retail management platform.
Whether you’re already selling gift cards in store or looking to introduce E-Gift Cards online, we’ll help you define the right approach for your business.
Designed to work with your website
Futura’s Gift Card Fulfilment is designed to support online gift card sales from any website platform.
Once live, all fulfilment, management, and redemption are handled within Futura – keeping ongoing operations simple and scalable.
Giving retailers the flexibility to sell gift cards online without being locking a specific eCommerce platform or needing a full on-line store.
Why E-Gift Cards matter
E- Gift cards are one of the most effective ways to:
> Capture last-minute and impulse purchases
> Introduce new customers to your brand
> Drive repeat visits and incremental spend
But too often, selling gift cards online creates complexity behind the scenes = manual fulfilment, customer service queries, and systems that don’t talk to each other.
Futura removes that friction.
Built for retailers who want simplicity
Futura’s Gift Card Fulfilment is ideal for retailers who want:
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A joined-up online and in-store experience
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Flexibility around website platforms
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Clear operational control
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A scalable gifting solution that grows with the business
