Ocean Sports
OCEAN SPORTS BOARD RIDERS GROWS MAIL ORDER ARM BY 40% IN UNDER TWO YEARS
How a leading surf & snow store modernised operations and scaled online sales
Ocean Sports Board Riders, based in Brighton, had outgrown its antiquated stock control system and manual mail order processes. With increasing demand and ambitions to grow online, the team needed a modern retail management system to centralise their operations and support multi-channel retailing.
“We had over 60,000 products to re-barcode and upload—this was no small task.”
— James Roberts, Director
Key Results
+40% growth in online sales in under two years
60,000+ products re-barcoded and integrated into the new system
Full digital transformation across store and web
The Solution
Ocean Sports selected Futura’s retail management system for its powerful multi-channel features and flexibility to deliver custom software development. The transformation included:
- Live stock visibility across both store and website
- Customised reporting and forecasting tools
- Automated web order processing
- Smart pick lists for warehouse staff
- Courier-specific labels and documentation
“Customers no longer order out-of-stock items, and internally it’s taken away a lot of unnecessary work. Futura has never let us down.” — James Roberts, Director
The Results
With better stock control and system integration, Ocean Sports saw a 40% increase in online sales within two years. Stock turn improved, customers experienced fewer stock issues, and the team could easily manage seasonal promotions and markdowns.
Additional Benefits:
- Lower inventory levels with improved forecasting
- Faster order fulfilment and warehouse efficiency
- Separate promotions for online and in-store channels
- Improved sell-through with correct sizes always available
Why it Worked
Concluded James: “After a lot of research, it became apparent that there are lots of stock control providers in the market place for the smaller businesses and for very large businesses, but these will only consider you if your turnover fits their criteria.
Futura seems to have bridged the gap between the medium to large size business where we find ourselves. They have the structure in place to support their system but are also able to develop bespoke work at a reasonable cost.”
