This year’s roundup from Futura
– Tina Royall reviews how customer feedback has helped to shape EPOS developments It’s been an exciting year for Futura as more and more retail brands use our EPOS and inventory control systems to support their growing businesses. New clients include Saltrock, a north Devon lifestyle brand; Santoro, a global retailer of design-led gifts and apparel; Steel and Jelly, a contemporary menswear brand; and Max 99p, one of the UK’s newest fixed-price retailers. Our long-standing client, Cath Kidston, has expanded into Japan using Futura4POS to consolidate its…
Going paperless… at the till
Sometimes an innovation comes along that’s so obvious you wonder why it hasn’t been done before. yReceipts, which delivers email receipts direct from the till, falls straight into that category. It’s certainly worth a closer look. It’s one of the simplest ways to add value to your customer experience and at the same time encourages customer interaction beyond the store. You can use it to automatically promote offers and related products, and it is straightforward to implement with your Futura EPOS platform. yReceipts makes the…
Are you getting the most from your customer data?
Recent stories in the press like Glynn Davis’s article discussing evolving skill-sets in interpreting and analysing customer data in Retail Bulletin, highlight a real issue. He argues that more emphasis should be placed on mathematics and data in the retail marketing role, if retailers are to make sense of, and profit from, the sheer breadth and volume of customer data now at their fingertips. As he explains, “not only have the volumes of data increased, but the variety has also grown massively – now taking…