Loyalty – Get Closer to your Customers

Loyalty programmes are no longer the sole domain of large grocery or high-street chains.  

For many retailers the thought of more equipment or processes at the till could seem off putting, but today’s loyalty card schemes are fully integrated, collecting customer data at the till or on the web, quickly and easily. Loyalty card schemes offer smart retailers a chance to understand what their customers like best, engage customers on an on-going basis and boost sales – often by as much as 10%.

For department store group Menarys, a new ‘Reward Me’, scheme proved so popular that 40,000 customers signed up in the first 5 months.  The scheme works simply – Menarys customers collect points each time they spend, with a personalised RewardMe card. These are converted to vouchers which are sent out quarterly, together with details of forthcoming promotions to drive more sales.


Health and Beauty at Elys

Health and Beauty at Elys of Wimbledon

Now we are excited to announce that Morleys Department Store Group, are introducing Futura’s loyalty scheme at Elys of Wimbledon to allow them not only to compete on a level playing field, but engage with their customers in a more proactive way. Elys will be offering their health and beauty customers a range of cash based rewards in exchange for free products and exclusive invitations to shopping and beauty events.

Neil Stockton, Morley’s Group Finance Director believes, “Futura4Loyalty will entice our customers to stay loyal and spend more in return for some great rewards, and this will be one of the ways we continue to improve our like for like growth.  We hope it will give us an extra 3-5% of sales for the Elys Store.”


For the full story on  how Futura can help put loyalty at the heart of your business and boost sales,  read our article as featured on the the Essential Retail web site.

Futura provide EPOS and stock management solutions for lifestyle retailers, why not sign up to our blog or follow us for our latest updates on Twitter?


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