Creating Black Friday deals – promotions that hit the mark

Christmas Shopping

Whether you love it or hate it Black Friday is fast approaching – November 25th is just around the corner – so you’ll be gearing up to ensure you can capitalise on this annual retail event to drive performance over the festive period.

Of course, you’ll need to be sure you can satisfy demand, but just as crucial is striking interest with your customer and above all getting your promotions right.

Fortunately, Futura’s EPOS and stock management solution provides a host of options for creating promotions and discounts and there are a number of screens where promotions can be created. Which one you use depends on the type of promotion or discount you plan to run and whether it is aapplied automatically or manually at the point of sale.

To refresh your skills or learn more, download the training manual here.

Because there is such a range of options, you can create the promotions you like, whether its on total spend, percentage off, quantity and price, happy hour, mix and match or fixed offers. Flexibility is key. Specials, exclusive offers and coupons can work well and with Futura.  You can create bundles of different product lines i.e. chinos, shoes and accessories, to promote a complete look or the latest collection. It’s one of the reasons young menswear fashion brand Steel and Jelly selected Futura’s retail system for their flagship store.

Whatever your plans for Black Friday good luck, remember to test your promotions first and if you need further help call the Futura team on 01189 841925.

Futura Retail solutions offer EPOS and stock management solutions for lifestyle retailers click here to find out more.

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