Bosideng

LEADING CHINESE FASHION RETAILER CHOOSES FUTURA EPOS FOR ITS LONDON FLAGSHIP STORE

bosidengBosideng, one of China’s leading apparel companies with over 7,500 stores, is choosing Futura’s retail management software to power its London flagship store.

The six-story Bosideng Building at 28 South Molton Street, near Oxford Street in West End London, will devote three floors of retail trading space for luxury menswear including tailoring, casual wear and accessories.

The flagship store brings China’s leading apparel brand to the UK and will also house the brand's headquarters in Europe. The store is scheduled for official launch this summer.

In addition to Futura’s EPOS and retail management software, Bosideng is purchasing Futura4Loyalty, a fully integrated reward card system that tracks individual customer spending activity, automatically applying loyalty points to each transaction to be redeemed in store to build customer loyalty.

We plan to use Futura’s gift cards and loyalty system to drive loyalty and increase customer spending, particularly this summer when tourism should rise for the 2012 Olympics.” Established in 1976 and a public company floating in Hong Kong Stock Exchange, Bosideng had annual sales of Rmb 7.04 billion (£681 million) for financial year 2010/11.


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