DML RolexDM London Ltd, the expert luxury and designer watch retailer, has chosen to replace Eurostop with Futura’s EPOS retail management solution to deliver ongoing improvements to customer service with real time stock availability across its channels. It is a multi channel implementation across DM London’s retail, concession and on-line business including the watch and The Watch and Selfridges, among others.

Futura will be central to DM London’s multi-channel offering, supporting buyers and managing stock, replenishment and allocations in every channel to improve customer satisfaction. Importantly it will also provide real time stock availability across a number of partner websites including online fashion giant ASOS, Selfridges and John Lewis.

DM London’s management team spent a year evaluating alternative retail systems before choosing Futura, as they wanted the right partner to “future proof” their business, with the capability to expand as their needs change.

Andrew Pratt, IT Manager of DM London says: “We chose Futura because it was the only complete package that ticked all the boxes, including affordability, reliability, ease of learning and its ability to reduce inventory without losing sales. A key requirement was the ability to quickly and effortlessly capture customer information to enable us to provide a better service, such as offering particular pieces to discerning clients.”

Andrew Pratt added: “We are also interested in Analyser, Futura’s business intelligence reporting tool for flexible dynamic reporting and are looking to pilot Futura’s planned RFID offering to help with our stock taking.”

and TIME² stores at Covent Garden, Westfield, John Lewis - Oxford Street and the 4 Selfridges stores, has been trading since 2006.

Back to clients