How great is your customer service?
Customer service is a major factor in shaping an individual’s shopping experience — when it’s good, it contributes in no small way to continuing loyalty. And it’s one of the elements that defines your brand. But, unless asked, few customers will stop to think about good service. It’s only when it goes wrong that it gets their full attention. And, you’ll either hear about it quickly or lose them as customers. Only occasionally will you get the opportunity to turn the situation around. So – good…
Reflecting on RBTE
We had a great show this year at the third annual Retail Business Technology Exhibition (RBTE) which has truly established itself as ‘the’ must attend Retail Tech show in the UK. We met lots of interesting retailers over the course of 2 days and noticed a distinctive change in the requirements retailers were keen to discuss. Previously this show has always been about ‘what’s new’, but we found we were simply not being hit with this question this year. It seemed to us coming away…