Delivering Positive Online & Superb In-Store Experiences to Increase Repeat Business – Part 2
In our previous post “Delivering Positive Online & Superb In-Store Experiences to Increase Repeat Business – Part 1” we discussed: Taking advantage of your customer is bad for business Championing customers service with your in-store experience The correct stock in the right place at the right time Part 2 continues with information on empowering staff and making the experience more personal. Intuitive Systems Empower Staff to Focus on What Matters In-store, customers also expect accurate information about product availability. But the retail industry has a…
Delivering Positive Online & Superb In-Store Experiences to Increase Repeat Business – Part 1
Online sales in lifestyle and fashion brands may be soaring, but retailers have to balance the risk of pushing customers away through the excessive or inappropriate use of their personal data while trying to engage. The “tyranny of the algorithm” is how one senior retail executive described it. As retailers pour money into developing online and digital marketing techniques, the basic concepts of great customer service and the importance of delivering a positive and memorable in-store experience should not be forgotten. Taking Advantage of Your…
Creating Black Friday deals – promotions that hit the mark
Whether you love it or hate it Black Friday is fast approaching – November 25th is just around the corner – so you’ll be gearing up to ensure you can capitalise on this annual retail event to drive performance over the festive period. Of course, you’ll need to be sure you can satisfy demand, but just as crucial is striking interest with your customer and above all getting your promotions right. Fortunately, Futura’s EPOS and stock management solution provides a host of options for creating…
Not all doom & gloom
Spring has been a tough time for UK retail with the sad news first of British Home Stores (BHS) and then, almost immediately after, Austin Read the gentlemen’s tailoring brand, both tumbling into Administration. Of course these aren’t the only retail failures over the last months, but they stand out for being two of the most enduring and well known high street brands. Fortunately, not all retail failures end this way and some have risen, Phoenix-like from the ashes. T J Hughes, the much-loved Merseyside…
Designer brand Santoro steps onto the high-street
You could be forgiven if you haven’t come across the London design house Santoro, which started life in 1983 not far from London’s Carnaby Street. But girls, and mums with daughters everywhere, will surely recognise some of the celebrated gifts and accessories that have driven the company’s success – the Gorjus range of bags, accessories and stationery for instance, the Kori Kumi collection or the Mirabelle range. Until now Santoro’s range of gifts and designer-led products, covering bags and accessories, gifts and stationery, as well…