Futura central to DM London's multi-channel offering

18 May 2012

DM London Ltd, the expert luxury and designer watch retailer, has chosen to replace Eurostop with Futura's EPOS retail management solution to deliver ongoing improvements to customer service with real time stock availability across its channels. It is a multi channel implementation across DM London's retail, concession and on-line business including www.thewatchgallery.co.uk, www.thewatchhut.co.uk and Selfridges, among others.

Futura will be central to DM London's multi-channel offering, supporting buyers and managing stock, replenishment and allocations in every channel to improve customer satisfaction. Importantly it will also provide real time stock availability across a number of partner websites including online fashion giant ASOS, Selfridges and John Lewis.

DM London's management team spent a year evaluating alternative retail systems before choosing Futura, as they wanted the right partner to ìfuture proofî their business, with the capability to expand as their needs change.

Andrew Pratt added: We are also interested in Analyser, Futuraís business intelligence reporting tool for flexible dynamic reporting and are looking to pilot Futura's planned RFID offering to help with our stock taking.

Published in Retail Technology Review