Saltrock
For over 30 years, Saltrock; a British, coastal, lifestyle brand, has had holiday, family, spirit and fun at its heart.
With over 70 stores across the South West of England, this loved devon brand, which set out selling T-shirts with surfing motifs, today offers a vibrant collection of clothing and accessories for men, women and children, showcasing six new collections a year.
Unified commerce
Saltrock switched to Futura’s EPOS and head office retail management system during 2015 to help drive performance across an expanding UK store network and at the same time support strong UK and international online sales.
At that time they had 40 stores and a successful online store.
The requirement was for a robust, scalable, multi-channel solution, capable of supporting the growing needs of the business and linking both warehouse and online operations in a cohesive enterprise solution.
Saltrock’s Shopify website and third party warehouse solution and CRM are fully integrated to Futura, giving a single customer view and completely centralised stock control, streamlining allocations and merchandise planning.
Intuitive customer capture at the POS with branded e-receipts and Futura gift card functionality, all add-up to delivering the right customer shopping experience in store and online.
Designed for lifestyle retailers like us, Futura provides the perfect platform to a deliver the right customer experience and the management control to react effectively to changing demands on the business
Richie Jones, Head of Digital and Marketing at Saltrock
Key functionality powering Saltrock
- Intuitive EPOS across expanding store network
- Shopify plug-in providing seamless customer journey
- Centralised product management and stock control
- Streamlined stock allocations and merchandise planning
- Intelligent replenishments
- Business Intelligence reporting for all channels
- Branded digital receipts & giftcards