Futura cross channel gift card solution set to drive further growth for Cath Kidston

16 January 2013

Cath KidstonCath Kidston selected Futura’s e-gift card solution to provide additional flexibility and services for customers looking for easy gift solutions.

With full multi-channel support, gift cards can be purchased in store or online and redeemed at any of the group’s UK stores, or through the Cath Kidston website.  Gift card balances can be checked online or at the till and gift certificates can be sent by email, adding further versatility and ease to last minute gift purchases. 

Choosing Futura’s gift card solution was a straightforward decision as it could be quickly rolled out, integrating seamlessly with Cath Kidston’s existing retail management solution, with all the web services needed, already built in. As part of the integration, Futura developed additional online security features utilising both a pin and gift card number to provide added customer protection.

Mike Padfield, IT Director for Cath Kidston said:  “As we continue to make the Cath Kidston shopping experience as enjoyable and easy as possible, this is another way we are improving services for customers. It was important to integrate the system in time for the Christmas rush and the reaction so far has been incredibly positive, both from customers and our retail teams.”

Cath Kidston is considering the introduction of seasonal card designs later this year and in the future will look to take the solution worldwide to its stores in Ireland, Japan, China, Korea, Taiwan and Thailand.