Howleys Toys - levelling the playing field

Howleys Toys, a family business with over 30 years’ retail knowledge and a member of the Toymaster buying group, they have 2 Branches – 2 tills plus 11 Head Office stations. Howleys Toys chose Futura’s EPOS and retail management solution to improve core retail processes, including stock allocations between store and web, merchandise planning, customer data capture and reporting.

Howleys Store - ToymasterWith stores in Weymouth and Dorchester and a growing online presence, Futura has improved the integration of their online and in-store business with a single retail system delivering increased management control, accurate stock management and better all-round visibility. 

Part of this has been to implement Futura’s web services, to provide a seamless link with the Channel Advisor e-commerce platform, extending Howleys’ footprint to multiple online channels including Amazon, eBay and others. More on Howleys Toys here.

Ian Moore, company director, Howleys Toys says:

“Online shopping, e-commerce and social media present a huge opportunity for a business of our size, and it’s also a chance to level the playing field. Moving to Futura is a big step up. We’ll be replacing many manual procedures and believe the benefits we’ll get in terms of stock management, allocations between store and web, seamless integration with Amazon and online marketplaces via the Channel Advisor platform, will be huge for a business of our size.” 


  • Futura installed on 6 Aures touch screen tills
  • Easy to learn and use
  • Futura web services with integration to Channel Advisor 
  • Stock allocations between store and web

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