Omni-channel – latest buzz word or fundamental necessity?
Multi-channel has seen a huge step change in retailing and it’s one most retailers have more or less embraced. It’s a term we’ve all gotten used to and a strategy that continues to challenge everyone. For customers, it means enjoying a better experience with more choice and convenience in how they interact with your brand and purchase products, without the restrictions of high street opening hours or different time zones. For Retailers it means benefiting from far greater reach than would otherwise be possible, without…
Loyalty – Get Closer to your Customers
Loyalty programmes are no longer the sole domain of large grocery or high-street chains. For many retailers the thought of more equipment or processes at the till could seem off putting, but today’s loyalty card schemes are fully integrated, collecting customer data at the till or on the web, quickly and easily. Loyalty card schemes offer smart retailers a chance to understand what their customers like best, engage customers on an on-going basis and boost sales – often by as much as 10%. For…
The Cross Channel Experience
This month, Internet Retail Magazine has published a special supplement focusing on the Omni-Channel retail experience. Futura were proud to feature as one of the contributors in the supplement looking at the ways technology should support what the customer expects from today’s retailer when it comes to ‘knowing’ their clients and delivering a seamless service across channels. Giftcards, Customer Loyalty, Stock management; all issues that are heavily dependent on having the right retail software solution both in store and on-line. Other topics focused on include…
Futura4Loyalty – Futura’s Secret Weapon to Dramatically grow your Sales
With price being the deciding factor on the High Street, are you doing everything you can to keep your customers closer and feeling rewarded? Would greater customer insights make your promotions more profitable? What could you do with the details of 40,000 loyal customers and how much extra turnover could that bring you? For a quick way to improve your customer service, get enhanced customer profiles and to give your customers personalised offers so they can buy more of what they want check out Futura’s…