Are you getting the most from your customer data?

Recent stories in the press like Glynn Davis’s article discussing evolving skill-sets in interpreting and analysing  customer data in Retail Bulletin, highlight a real issue. He argues that more emphasis should be placed on mathematics and data in the retail marketing role, if retailers are to make sense of, and profit from, the sheer breadth and volume of customer data now at their fingertips. As he explains, “not only have the volumes of data increased, but the variety has also grown massively – now taking…

EDI – the secret to supply chain control

Ecommerce

Retail systems specialists Futura explain why EDI is the next big thing for mid-tier retailers. Successful retail operations depend on strong supply chain control. This is especially important for lifestyle and fashion retailers, where the agility to respond rapidly to seasonal demands and changing styles is critical.  But with more channels and more products, an increasingly switched on consumer and a truly global supply base, it gets more and more complex. Manual systems simply can’t keep up which is why we believe electronic data interchange (EDI)…

Next generation EPOS from Futura

Futura4POS

Futura are proud to announce the launch of their new 4th generation, EPOS solution designed for high street retailers  fashion and giftware brands that are looking to expand and trade internationally. The solution is hardware and database independent, and able to run on both Windows and Linux, a key benefit to tier 1 enterprise businesses.   Futura 4POS also takes a ‘best in breed’ approach to Head Office systems, providing retailers with complete flexibility as to whether they implement Futura4POS alongside Futura’s  award winning head office…

Loyalty – Get Closer to your Customers

Menarys Store

Loyalty programmes are no longer the sole domain of large grocery or high-street chains.   For many retailers the thought of more equipment or processes at the till could seem off putting, but today’s loyalty card schemes are fully integrated, collecting customer data at the till or on the web, quickly and easily. Loyalty card schemes offer smart retailers a chance to understand what their customers like best, engage customers on an on-going basis and boost sales – often by as much as 10%. For…

The Cross Channel Experience

Crew Clothing - Successful Onmi-channel Retailer

This month, Internet Retail Magazine has published a special supplement focusing on the Omni-Channel retail experience.   Futura were proud to feature as one of the contributors in the supplement looking at the ways technology should support what the customer expects from today’s retailer when it comes to ‘knowing’ their clients and delivering a seamless service across channels.   Giftcards, Customer Loyalty, Stock management; all issues that are heavily dependent on having the right retail software solution both in store and on-line. Other topics focused on include…

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