Delivering Positive Online & Superb In-Store Experiences to Increase Repeat Business – Part 1

Thanks for shopping

Online sales in lifestyle and fashion brands may be soaring, but retailers have to balance the risk of pushing customers away through the excessive or inappropriate use of their personal data while trying to engage.  The “tyranny of the algorithm” is how one senior retail executive described it.  As retailers pour money into developing online and digital marketing techniques, the basic concepts of great customer service and the importance of delivering a positive and memorable in-store experience should not be forgotten. Taking Advantage of Your…

Committed to Five Star Support – New Support Software Promises Further Improvements

The Best Support In The Industry We kick off 2017 with a new commitment to assist our customers with the best support in the industry and as part of this, we are introducing new support software to further streamline processes and improve our response. Support is probably one of the last things on your mind when you are choosing a retail management system or EPOS software. It’s one of those difficult to quantify areas that you can only fully appreciate once you’ve had an issue…

Merry Christmas from Futura

Merry Christmas

A look back at developments in 2016 As Christmas fast approaches we hope your stores are bustling with activity. Here at Futura we have had a very busy end to the year with a rush of new store openings as we headed into the festive season! We’ve been excited to work with several new brands this year, including expanding discount department store group T J Hughes, which specialises in premium brands and quality products at low prices and the first Superdry franchise store in Ireland. Many…

Creating Black Friday deals – promotions that hit the mark

Sale

Whether you love it or hate it Black Friday is fast approaching – November 25th is just around the corner – so you’ll be gearing up to ensure you can capitalise on this annual retail event to drive performance over the festive period. Of course, you’ll need to be sure you can satisfy demand, but just as crucial is striking interest with your customer and above all getting your promotions right. Fortunately, Futura’s EPOS and stock management solution provides a host of options for creating…

Create more sales opportunities

Steel and Jelly's Birmingham Store

Smart suggestions from Futura’s intuitive EPOS and retail management system now enable fashion companies to suggest bundles of different product lines.  For example, chinos, shoes and accessories can be set up in the system as combinations to promote the latest collection or a new range.  The clever technology that supports links to different product lines empowers the sales assistant to suggest other lines which complement the customer’s initial choice, thereby creating greater opportunity to up sell in store. British menswear brand Steel and Jelly, previously…

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