Customer Relationship Management (CRM)
Aria is rapidly capturing customer information at the till, for targeted invitations to themed customer promotions such as wine tasting evenings, book reviews and specials offers,
Simon Howard of Aria
Gain competitive advantage by improving your customer focus and retention through easy customer information data capture of every interaction, at all touch points. Know your customer immediately at the POS through RFID. This astute insight into customer activity and profiles will help you build and maintain profitable customer loyalty.
Futura helps you to know your customer profiles by interrogating their purchase history, value and preference, store card and customer data. This allows you to target sectors appropriately, offering customers what they're actually buying to match your latest promotions, thus maximising customer spend.
Capture customer statistics, track preferences for catalogues, mailing groups and priorities, then group customers by sector ie interior designers, personal shoppers, corporate buyers etc for targeted promotions and follow up such as next season's catalogue, web offers or invitations to promotional evenings. You can then use Futura to better monitor promotional performance and product profitability.
We found the Store Accounts Management System so fast and simple to run (statement preparation taking about 2 hours instead of 1.5 days), that dedicated IT involvement was no longer required.
Ginny Porteous, Commercial Finance Manager, Jarrolds.
Built-in credit management functionality makes it easy to create credit-based offers such as interest free periods and targeted promotions, e-gift vouchers and loyalty schemes and, as credit services no longer have to be outsourced, you can retain more profits.
Improve your customer loyalty by tracking customer spending and offering loyalty points to turn into gift vouchers. Quickly see all account types and segment your customers for relevant messages and promotions to improve customer communications.
FUTURA'S CUSTOMER RELATIONSHIP MANAGEMENT OFFERS THE ABILITY TO:
Increase customer spend Know and keep your customer Customer accounts and SAMS Create loyalty programmes Target customers based on buying habits Improve customer service Create customer loyalty scheme Send gift cards Store account management system RFID.