GREENWOODS MENSWEAR CHOOSE FUTURA'S RETAIL TECHNOLOGY TO UNDERPIN EXPANSION
Greenwoods Menswear Ltd have chose Futura as their technology partner, not only to replace their old system in 79 stores with the latest real-time technology, but also for their planned 100+ future stores and to run the stock allocation for their new website.
Karen Wang, Information Director of Greenwoods said: "With Futura the information will be rationalised into one place so it will be accurate and totally up to date, all our product lines, stock levels and branch performance will be visible in real-time. Futura Analyser, their data mining tool, will give us weekly and daily flash reports to enable us to monitor sales and margin performance by product and by branch so we'll have much better control of the business."
Greenwood's new cash injection and technology investment allows them to move from a 20 year old system to the latest retail technology, to vastly improve their merchandising and stock control capabilities. They will be using Futura's "open to buy" facility to improve flexibility and allow merchandisers to buy smarter and so continue to offer customers competitive prices.
Greenwood's CEO, Neil Roberts added: "With everything that is happening in the business, it was important for us to choose the right retail partner. As well as Futura's technology having all the functionality we need, it's their support and management people we found really impressive - these are people we can really work with."
Futura are also writing bespoke software to link to the new website www.greenwoodsonline.com, Greenwood's 1860 suit hire system, to Sage's accounting package and to their warehouse solution so that all the wireless scanners and warehouse terminals are updated at the same time as the scanners and system.
The Company
Greenwoods Menswear Ltd is celebrating its 150th anniversary this year, having started in Bradford in 1860 with just one shop.
Today Greenwoods has 79 stores operating in the Midlands, East Anglia and the north of England, and with the support of its Hong Kong based parent company, Pacific Trend Investments Ltd, the company is in the early stages of its ambitious expansion programme.
Greenwoods is one of the last remaining independent Menswear retailers to offer a personal service to its customers, complemented by a complete hire wear service supplying Morning, evening and Highland wear under its 1860 brand. 1860 has now become second in the UK hire wear market, another area of the business that is set to expand within the next 12 months.
Greenwoods offers high quality formal and casual clothing and has built up an exceptionally loyal customer base, that recognises the importance of fine fabrics which are classically styled. With the addition of its 'Mansize' collection which caters for the larger man, Greenwoods really is a 'one stop shop' for all menswear garment requirements.
