Crew Clothing attracts consumers through its high street presence, outlet stores, monthly catalogue and eCommerce website. Although online sales are currently responsible for 22% of overall business, Crew Clothing has plans to increase online sales by 50% this year.  At the hub of their multi-channel offering lies Futura's Retail management solution.

SINGLE VIEW OF STOCK AVAILABILITY

Futura's key strength for Crew is its ability to manage stock, replenishment and allocations in every channel.  All items are created within the Futura database and, after sale, all data returns back to this central point for analysis.

Futura stock files are passed onto the web. This gives a single view of stock availability to help Crew maximise multichannel sales and efficiencies.

While some high street retailer's POS and web systems have little or no integration between them, Crew Clothing has recently strengthened the links between its stores, online and catalogue businesses to drive growth.  It combines databases from its three channels and all customers are stored within Futura.
In store, sales assistants use Futura to capture customer data as this is:

"key to growing our customer database and increasing the efficiency of our marketing spend - we can now allocate every sale against a customer,"said Justin Hampshire, Crew's Finance Director.

"Futura is the 'hub' of our multi-channel business, according to Justin Hampshire, 95% of spending data from the stores is received from branches overnight - Futura's system always gives us the information we need the next morning. "