Oneida

REACTS FASTER TO CUSTOMER DESIRES

Oneida's Operations Director, Stephen Spetch needed a system giving total visibility of sales information on seasonal lines to react faster to the trends in the marketplace.

“After just 2 months, we could respond quickly to demand and promote popular lines such as barbeque or picnic wear or amend prices, all at the touch of a button” Stephen Spetch Oneida's Operations Director

ACCURATE FORECASTING

Accurate forecasting allows us to maximise returns by increasing production, allocating stock to the stores selling lines most quickly and make better use of retail space. To see how trends are developing nationally, new product introductions are working out and being able to react quickly to change things around, is "mind- blowing".

QUALITY SALES INFORMATION

“We needed to find a system that could give us good quality sales information daily or weekly for total visibility of seasonal lines. With Futura, our ability to react to the trends in the marketplace has been transformed” Stephen Spetch Oneida's Operations Director

WEB FILFILLMENT

Oneida worked with Futura on their new transactional website to manage web fulfilment and used Futura's stock allocation functions to populate the website. Oneida will use the website to increase customer traffic to its stores and use the promotional functionality of Futura to increase sales.

SALES TRENDS REPORT

Oneida also needed a system that could show, in one simple management report, an accurate summary of sales trends reflecting thousands of individual transactions at the point of sale across all stores that would be meaningful for all senior management.

“We wanted a system to enable us to improve sales, increase margin and give stores much needed new technology; touch screen tills, in store barcode label printing and perpetual cycle counting, with Futura, we've found it”Stephen Spetch Oneida's Operations Director

Background to customer/ customer History

Oneida, the UK's leading cutlery manufacturer (Viners and Royal Doulton) and retailer of Sant Andrea and Oneida cook and dinner wear, has been manufacturing Viners cutlery for 100 years. Oneida also sells stainless steel food preparation, cookware, kitchen knives and dinner wear under brands Sant Andrea and Oneida and also manufactures cutlery on behalf of Royal Doulton.