Edge Clothing

“Our decision to go with Futura and NCR has proven to be an excellent one, as we have witnessed improved inventory control and reporting, both of which are key in the world of fashion retailing.” - Eric Noordzy, Co-Founder of Edge Clothing

The Customer

Established in 1991 by Eric Noordzy and Vince Nesci, Edge Clothing is a chain of seven Melbourne stores that specialize in exclusive but funky fashion for youth.

What sets Edge Clothing apart from other retailers is that it offers a range of clothing for young people who want to make a fashion statement by looking different.

The Challenge

Edge Clothing was facing challenges with its outdated point-of-sale (POS) system, including its inefficient and simplistic options for inventory control and reporting. The system was no longer meeting the needs of Edge Clothing as it grew. Co-owners Noordzy and Nesci realized that they must upgrade their POS system to stay ahead in the face of growing competition in the retail sector.

The Solution

Following extensive research and consultation with a range of retail solutions providers, Edge Clothing opted for a solution that combines Futura’s software and NCR hardware. Edge Clothing chose Futura’s enterprise resource planning solution because of the solution’s ability to meet the retailer’s inventory control and reporting needs.

Edge Clothing upgraded its hardware to the NCR RealPOSTM 30 terminals along with NCR peripherals such as displays, printers, keyboards, scanners and cash drawers. NCR was chosen because it represents a scalable, retail- hardened POS solution with an intuitive LCD interface designed for extended life cycles, stability and superior availability.

Solution Benefits

“Once we saw Futura, we were convinced that it is the best system available in the market,” Noordzy said. “Futura’s understanding of fashion is quite amazing. We have been able to manage our inventory far better than we did in the past. We have also achieved better gross margins and have used the extensive reports to work closer and more efficiently with our suppliers.

“It is critical in retail to have the right product in the right store at the right time, and the added challenge for fashion retailers is to do this with the correct sizes, colors and fashion and in the right season.

“Futura helps us meet these demands, and our sales associates have found the system easy to use. We can drill down quickly to problems or opportunities and react accordingly, as our business depends on quick reactions. If not, we lose our edge and our customers will go elsewhere.

“Also, we must have a reliable and robust hardware system in this demanding environment, and NCR clearly fits the bill. Changing IT systems is a challenge for any retailer, and it was important for Edge that this decision be viewed as a very long-term relationship.

“We are confident with the Futura/NCR combination. We know this will give us longevity and increased success.”